As you know, each week we are taking a deeper look at exactly how you can move through each action item in The World is At a Standstill, But Your Practice Should Be Booming. Regardless of where you are in your process, be assured we are here. The SHAPE Central Team continues to step up to help you really engage patients and grow your practice!
Today, we will focus on Action Item #3:
Ramp up your social media accounts.
Remember this challenge? If so, skip to a super cool example below.
Potential patients will stalk you! Ok, maybe that sounds extreme, but think of it this way: It's like a blind date to check out some doctor you don't even know just because your bestie Barbara says you should "totally check them out." You want more info, to check this doc out and see what's in it for you. So, you do a little social media research.
This happens… A LOT. Especially when the government keeps you tethered to your home in a panic. Make sure your presence is strong, the solutions you offer are clear and you are providing valuable information. Your potential patients are panicking and looking for the solutions you offer RIGHT NOW!
A SUPER cool example:
So, several of our docs are out there growing their presence on social media using Facebook Live. Check out this great example from Dr. Linzi Saigh here.
Unsure how to offer a Facebook Live Video? No problem. Follow these steps:
- Login to your Facebook
- Click "Create Post" or the field that says “What’s on your mind?”
- Choose "Live Video"
- When you are prepared, click the blue button "Start Live Video"
- Click "Finish" to end your live video.
You can also record a video of yourself if you do not want to record live. Then, you can post the video to Facebook by clicking "Photo/Video."
Pro tip: Put the video on your professional Facebook and LinkedIn pages and share it to your personal page. Ask your community to share it as well. This is how it will be seen without running an expensive campaign.
GO LIVE! Your potential patients are watching!