Do you ever wonder how social media content managers keep themselves organized enough to produce posts on a daily basis? The top producing content managers use a secret weapon: the content calendar. And you should, too! A social media content calendar is an essential tool for strategically planning what you create and share. It eliminates the last minute scramble to post “something” and ensures that you keep your content fresh, relevant and up to date.
In this blog post, we will cover:
- What a content calendar is
- Where to get it
- Tools and templates for making posting simple and fast
- An affordable outsourcing option if posting is not your thing
What exactly is a social media content calendar?
A social media content calendar is literally a calendar of prompts that tells you exactly what to post every single day of the year. Each day contains a suggested post, question or topic in an editable format so you can customize it according to your practice needs.
Before I started using a content calendar I was very inconsistent with posting. I would only post several days in a row when I felt “inspired.” As life happened and I became busy, I would go days (or even weeks) without posting anything. My posts were random, I did not have a strategy and I struggled with what to post. Social media felt like this big thing I knew was important for my business, but navigating it left me feeling frustrated and defeated.
Everything changed when I started using a content calendar. I didn’t always follow the calendar exactly, but I used it to stay organized, collect my ideas and remain focused. I found that I could plan and schedule an entire week’s worth of content in a single afternoon. #winning
When and how do I start my social media content calendar?
December is the perfect time to start a social media content calendar. Because this time of year is slower for most practitioners, use that extra time to gear up for New Year’s Resolutions season. That said, there is never a wrong time to start.
Here is the calendar that I use (it’s only $48!): SOCIAL MEDIA CONTENT CALENDAR BY ANGIE GENSLER
This social media content calendar is geared for businesses in general, not wellness-related healthcare practices. I personally like to fill my Facebook page with health-related quotes and images that remind my audience that I am the go-to resource for anti-inflammatory living. There are two tools that I use quite often in designing my posts: Canva and BeFunky. Both of these sites have free and inexpensive versions. You can easily upload a photo, add your text and logo, and create a beautiful post.
Or, you can use these ready-to-post, done-for-you, health-related images and save countless hours of design time! Here is an example of my Social Media Wellness Images (you may have seen several on the OFFICIAL SHAPE ReClaimed Support Group on Facebook!):
What if I don’t want to deal with social media?
If social media is not your thing, consider outsourcing. Find someone you trust using a service like Hiremymom.com or Upwork.com. I am also happy to help. For $49 per week, I will manage your social media for you. This includes a branded post every single day saving you time and stress. As a business coach for wellness practitioners, I understand how to balance posts to build the trust of current and prospective patients.
One of my favorite quotes is by Pat Flynn, who said, “A surefire way to predict the future is to take no action at all.” You don’t have to feel paralyzed by inaction or having to do it all. Decide which step you want to take and take it today!
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About the author:
Ashley Nanney: Experienced Chief Executive Officer at Vitality Consultants LLC with a demonstrated history of business consulting within the health, wellness, functional medical and food industries. Skilled in coaching, consulting, public speaking and event management. Strong entrepreneurship professional, author and professional public speaker.
If you are looking for assistance, guidance or execution in DIY marketing, branding or business strategy, Ashley provides affordable solutions and suggestions for health and wellness professionals throughout the country. Visit AshleyNanney.com for more information.