As we talk to more and more practitioners, we find that some of you are taking action, engaging your current patients and clarifying your message to attract new patients. Others are feeling scared, stopped or paralyzed by not knowing where to start. Many of you are feeling both, depending on the day. We get it. We are right here with you. Don’t stay stopped. Even small steps in the right direction add up. We will continue sending valuable, free and inexpensive resources to engage your patients and help your practice grow. If you haven’t scheduled an appointment with Ashley for your private marketing consultation, please feel free to do so. Practitioners who have taken that step are reporting that it has been extremely valuable.
In this post, we shared a list of action items to choose from. The idea is to help keep the ball moving forward in your practice. Some of you are working on introducing telemedicine, others are starting to conduct online group visits. We see you taking action to engage via social media, your websites and blog articles. Way to go! Together we will get through this!
Today, we will focus on Action Item #1:
Audit your website.
Now is the time patients are looking for the solution you offer: prevention, wellness, a roadmap to health and immune protection. If your website does not spell out what you offer clearly and simply, it might be time for a change. Unfortunately, most websites are not clear and do not cause patents to take action. As we work to rebrand SHAPE ReClaimed, we are working hard to clarify our messaging so that patients will search for YOU as their provider. We look forward to walking you through our new changes soon.
You may have heard Ashley say, “Marketing is like dating. When a potential patient hears, 'Hey, you should check this person out!' they start to do some digging to see if you are a good match for them…ahem, nothing creepy, just some innocent website and social media stalking."
When a potential patient comes to your website, you have 5 seconds to convince them you are a match for their needs. We want to make sure those five seconds count! So, we have a unique offer.
We are providing three of you a full website audit at no charge to you! ($350-$500 value!)
You will receive recorded feedback that maps a plan for exactly what you can do to structure a website that:
- Communicates clearly with potential patients
- Attracts your ideal patients
- Converts patients who visit your site into loyal customers
- Helps current patients communicate your value to their family and friends
If your website is not chosen, you will still have a chance to benefit and learn from watching the recordings of the three audits so you can understand how these suggested changes apply to your practice, as well.
Sound interesting? If you would like Ashley to audit your website and suggest changes to attract ideal patients, send an email to firstname.lastname@example.org with the subject line “Free Audit.” If chosen, you must be willing to let us share your recorded footage with others so we can all benefit. Remember, we are all in this together. 98% of practitioners are making the same marketing mistakes and losing clients because of it!
About Ashley Nanney:
Experienced Chief Executive Officer at Vitality Consultants LLC with a demonstrated history of business consulting within the health, wellness, functional medical and food industries. Skilled in coaching, consulting, public speaking and event management. Strong entrepreneurship professional, author and professional public speaker.
If you are looking for assistance, guidance or execution in DIY marketing, branding or business strategy, Ashley provides affordable solutions and suggestions for health and wellness professionals throughout the country. Visit AshleyNanney.com for more information.